Who are you helping in your business?

Today I’d like to explore a question… A very simple but fundamental question that we could all ponder, if not for interest, for the sake of the business…

So who are you helping in your business? Is it yourself, or your customer?

Who commands the first priority in your business? Is it you , the business or your customers?

You see, although for most of us, although the reason that we had setup a business is to create a sustainable or comfortable living for our family which in essence is a good intention, sometimes the urge to succeed overwhelms us..

And what happens next, especially in the internet marketing world is that we become so obsessed with making the sale, pitching it right, selling to as many people as possible through our affiliate link, that we neglect the fundamentals, the core that makes up the business…

What is the core, you might ask?

Well it is simple. It is to GIVE. Being a Giver. Being a person who commits to Giving Value Upfront, without expecting anything in Return.

The Principle is to HELP Others to Get or achieve what they want…

BUT unfortunately we lose focus of that…

Think about it: is your sales funnel and autoresponder sequence designed to help your customers and subscribers derive the most value and benefit out of you OR is it geared towards making the most sales, even if your customers do not need it?

Would you sacrifice the core, and recommend a high paying product that you know does not benefit your customers, simply because it is going to be launched and the epc is great?

In the long run, you don’t want to sacrifice long term goodwill and profits for short term dollars would you?

If you were following that path, of unceasingly promoting product after product for selfish reasons… Maybe its time to sit down and reevaluate your long term strategy, the core of your business, maybe to even change the perception of your customers towards your service…

Maybe its time to shift the FOCUS towards the customers instead of yourself..

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