What is Valuable Content And How can You Start Creating it Today?

Much has been said over the past few years about creating valuable content for your customers. The notion of creating and giving away value much more than you receive has also be passed around. And these are great advice to follow and to build your business model around, but have you ever stopped and thought about what really makes content valuable?

And if the content is valuable, how much value can you tag on it, and how would you determine the true value of your product offerings?

In this blog post I’m going to discuss what constitutes valuable content, and how we can determine the value of our content. And in the second part of this post, I will address the matter of how you can start creating valuable content today to be used in your business to greatly increase your business equity.

HOW TO DETERMINE THE VALUE OF YOUR CONTENT:

1. Uniqueness/Scarcity: How readily available is your content? Is it rehashed or is it unique? Does the content have your brand stamped on it, and thus bringing a higher perceived value or is it largely PLR content that has been slightly modified?

2. Exclusivity: How exclusive is your content? Who would be able to access it? Is it only to a select few of your coaching client because it is a highly privileged information? Or is it FREE content that you have distributed to the masses?

3. Depth of research: How much research and work have you done to uncover the information that is being presented in your content? The more work involved the higher the value should be. Plus you should inform potential buyers of the hard work and resources that has been invested to produce the product/content.

4. Potential Benefits from Consumption: So what are the potential benefits of the product in terms of how much value it can bring your customers? If by buying your content/product your customer would save $5000 off the bat, wouldn’t you conclude that the value of your product is at least half of that? How much would losing 10 pounds in 2 weeks mean to your customer, and how much would they save as compared to paying for conventional diet programs that achieves inferior results? Do the math.

5.Completeness: How complete is the product or content that you’re offering? Is it a full system that your customers could use to achieve results right away? Complete systems/blueprints demand higher price and value.

6. Ease of implementation: How easily can your content be utilized to achieve the desired result? Can they save lots of time, energy and resources by using your products as opposed to your competitors? Is it solid, easily actionable content or one that is full of fluff and useless information?

7. Competition offering: This is a very important one- How much does your competitor charge for a comparable product offering? Always aim to do better than your competition by stacking up more value or having a lower price.

8. Perceived value: Does your content and its packaging look professional? Does it lend itself to a very high perceived value? Does it look like the price that you’re charging for, under priced or overpriced?

9. Timelessness: Is the product a timeless one, and evergreen content that could stand the test of time, not just a fad? Timeless content are usually more valuable.

The combination of all these factors will ultimately lead you to a ballpark figure for the value of your content. However, I strongly believe that you have to use the products that are selling in the marketplace as a yardstick on the actual value that you can price your product, so that there be no nasty surprises, and also use the feedback from your customers to determine the value.

HOW YOU CAN CREATE VALUABLE CONTENT TODAY:

1. Create a proven workable system for overcoming a BIG PROBLEM in your niche: As discussed previously, systems sell really well, especially proven workable systems. Think of how you could Professionally PACKAGE your content into a Easy to Follow and Effective System so that you could get more attention from your marketplace and also sell your content/products for a much higher price.

2. Create Proven solutions to solve a PAIN in your marketplace faster, better or cheaper than your competitors: So if you could come up with solutions that is SUPERIOR to your competition by means of being faster, cheaper, more effective etc, you have a competitive edge, and your products will be more valuable.

3. Have a unique angle that brings extra value in your marketplace: By standing out from the crowd and giving out your own perspective that is fresh, relevant and effective you could carve out a spot for yourself and gain some preeminence in your marketplace. As a result your content will be unique, more valuable and you will have lesser direct competition.

4. Compile a valuable resource of great materials or references for your marketplace (convenience): This is based on convenience as you are taking the time to gather all the valuable, but possibly free resources and compiling them into a guide. Could be a very valuable product if your information was hard to gather in the first place.

5. Stack your products with valuable bonuses and content that is better than your competition and charge equal or less: To do this you are essentially offering more value for lesser price than your competitors. This works well when you’re able to turn the perceived value of your products in your favor.

CONCLUSION

So in this post, hopefully I have given you more clarity on how you are able to judge the value of your content and products and subsequently how to produce valuable content fast. It is my hope that you would take some of these lessons and apply them to your product and content business, in order to consistently produce very valuable products for your customers and to profit hugely from it at the same time. I would appreciate it if you would leave a comment here on your thoughts on this matter and share it with other fellow readers in this blog.

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