When I was immersed in creating content for this blog, for the last couple of weeks…  this word came to me:

PASSIONATE EXCELLENCE!

So I began to ponder deeper into the meaning of this phrase and thought of how it has helped me create this blog and its contents rather quickly despite having multiple projects going on at the same time…

So let me explain this concept using this illustration…

Let’s begin with your motives to start your business from the ground up.. Is it for money? Do you want INSTANT success and quick fixes? Have you tried to find, high and low for the magic bullet to success without you having to do much work, if any at all? The secret system that all guru’s HAVE that is being kept in the secret society and not let a word to other fellow common marketers?

Well, I have. And I know that following this trail can be painful. Maybe you’re stuck in a rut, a bad job, a hole where you’re miserable and you just want to find instant success and money via a different channel- ONLINE, where everyone is making it…

So what I’m trying to elude to you here are two things, or Mindsets that you may have that’s preventing you from succeeding:

1. Being IMPATIENT- wanting an instant fix to SUCCESS and MONEY right away without much effort

2. WRONG FOCUS- Focus on $ dollars instead of providing real value, insights and solutions to your potential customers.

I will explain why this mindset/strategy is erroneous, based on my experience..

# 1: THERE IS NO REAL PASSION

Yes and it shows. Your leads, and potential customers can smell the dead rat, you’re in for the money, not for them. The results are that you may hire a bunch of writers to write articles just for ranking /SEO purposes, and also to sell to them without conscience, or just being too plain biased. What is your objective? Perhaps MONEY… but the bottomline is that there is no real passion for doing what you do. And you may take shortcuts, compromise on quality, and focusing on how to trap more people into your sales funnel..

You may want your website to run on autopilot all the time without any care for it… again it shows.

#2: BEING TOO CALCULATIVE IN YOUR TIME INVESTMENT

I’ll explain. When you’re just wanting shortcuts, magic bullets and have no real passion for your business or niche, rather just view it as potential money machine, you will be very stingy with your time investment in this. Say for example, if it takes you 50 minutes to create a decent blog post, you may just time yourself, and move on because you are not too passionate about it, you just want to get by, hence there may be no proofreading, no deep research undertaken before you produce your information piece, and probably have no real satisfaction or pride in doing this job… It’s about your return on investment.

I’ve heard John Chow say that, even if his blog doesn’t produce him any money, he will still continue blogging, as that is his real passion. Can you say the same for yours too? Or will you hit the quit button when the going gets tough and you’re not achieving the financial goals that you have set for yourself?

ON THE FLIP SIDE-  PASSIONATE EXCELLENCE

I urge you to take a step back and reassess. Imagine if you are involved in a niche that you’re passionate about. Let’s say it is in the weight loss niche.

To begin with, you are NOT getting paid by anyone to do anything nor are you making any sales. It’s just you and your computer and your burning passion about the topic. Wouldn’t you research the BEST Strategies to Lose weight? Wouldn’t you know the deepest needs, fears and desires of someone who’s desperate to lose weight? Wouldn’t you be able to write from your experiences, from the amount of stuff that you read, producing great content that is so valuable as a result of your deep passion for your niche?

When you decide to create your info product- wouldn’t it occur to you that you would want your products reach as many people as possible so that it’s tangible impact of helping the most people lose weight as possible be realized? Would you not spend hours upon hours tweaking your product, website and content so that you deliver great stuff to your customers? And wouldn’t your PASSIONATE EXCELLENCE show?

Now when that happens- expect many to catch on to your FIRE and enthusiasm for your niche- and through your sheer passion and strive for excellence, you will gain much authority, trust and respect in your market, more than you thought possible…

The bottom line is this: Choose a topic/niche/market that you have a passion for and knowledge about, as this would dramatically reduce your learning curve and fast track your way to success considerably, play on your strengths. Put money in its rightful place, BELOW the Priority of being the best problem solver in your market. Your customers will thank you for it.

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