How to Use Forum Marketing to Sell & Profit (6 Great Tips)

In this blog post we are going to talk about how we could use forums as a great research tool for our target market, and how to use forum marketing to sell to our target market. . This is a very cool lead generating tactic that you can employ. If done properly, this can yield a very significant and very targeted pool of leads for your business. Ones that you could help and sell to again and again, as long as they have an ongoing need for your products and solutions.

Reasons why they are laser targeted? Well its simple, because people who are desperate for solutions and have a very keen interest on particular subject matters hang out at the associated forums, to ask questions, to seek solutions and to find like minded people that share their interest or concerns.

This is my favorite method of research when I’m starting a new niche project, and normally I will still hang in the crowd, just to get the pulse of their conversations and to know my target market better.

Go to Google and type “Your Niche + Forums”. For example, Golf + Forums.

Then you will find on the search results many different forums for your niche. Now if there isn’t a forum for your niche then it could a warning sign for you, because when people are interested in the topics, they usually have many conversations about it and this usually takes place in forums.

Anyway, when you’re in the forums, just have a look at the general way that these popular forums are setup. Notice their general categories and topics. See what generates lots of views and attention. Jot it down.

Next, delve into threads and have a read of these threads.

Now what I would like you to keep a keen eye on is this:

1. What PAIN do they want to get RID of?

2. What Frustrations are they experiencing that need solving?

3. What end results do they want to achieve in their interest?

4. What Problems do they face that are very Painful for them?

5. What are the current solutions to those problems and why they aren’t delivering?

6. What EXTRA VALUE can you give to that Crowd?

I suggest that you participate in those Forums to get further insight. To go a step further, you might want to solve their problems by providing a viable solution and to build their trust, or maybe even recommending a resource for them that could help them.

It’s important to notice the emotions and sensations that your market would want to feel. I can’t stress this enough as this would generate enough emotional power to motivate your prospects into action, whether it is to purchase your product or sign up as your subscriber.

So if you can demonstrate that your offerings could potentially end the very pain that is torturing them, or remove the anxiety and fear that they so desperately want to overcome, then you’re on your way to a great marketing future, no matter your niche or market.

So in any case, I would direct these traffic back to my website or squeeze page where I can built a more solid relationship with the leads and get them on my email marketing campaigns, first to gain value from the information that I freely give, then I could profit from recommending relevant products to them.

A few helpful hints to add here to increase the chances of your success with forum marketing:

1. Have a signature ready that really encourages clicks to redirect your leads to your website, squeeze page or product review site.

2. Make your signature emotionally appealing in order to get the clicks

3. Be very helpful in your interactions with forum members

4. Find out what problems forum members are facing, what emotions they are seeking for and the types of solutions they are looking for and give it to them.

5. Start meaningful threads, that will generate attention or is the hot topic at the moment, and set out to give your best solutions on the thread.

6.Build trust and reputation in the forum, so that you are the go to person for specific needs or topics.

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