How to Discover What Your Target Market is REALLY Hungry For

From the last post we have discussed in detail how we could find our “Starving Crowd”. However, this would be just the first step towards connecting to your market.

Often times, by knowing your starving crowds general niche does not mean that you know the details and the inside scoop of their Real Pain and Frustrations, Needs and Wants.

Let me give you an example, if we were in the Golfing Niche, and we know that there are some desperately hungry buyers there for golf, would we know what exactly that they are hungry for? Would it be for a certain model of golf clubs? Will it be more knowledge to putt, or to drive? Will it be to fortify their mental game? Would it be to learn how to more accurately read the conditions of the game?

Now if we weren’t in the trenches of golfing so to speak, but we would like to market in that niche, and to bond with the starving crowd in the golf niche, to speak their lingo and to know what they’re really after, THEN we have to really take a step deeper in our research.

FORUMS

This is my favorite method of research when I’m starting a new niche project, and normally I will still hang in the crowd, just to get the pulse of their conversations and to know my target market better.

So you go to Google and type “Your Niche + Forums”. For example, Golf + Forums.

Then you will find on the search results many different forums for your niche. Now if there isn’t a forum for your niche then it could a warning sign for you, because when people are interested in the topics, they usually have many conversations about it and this usually takes place in forums.

Anyway, when you’re in the forums, just have a look at the general way that these popular forums are setup. Notice their general categories and topics. See what generates lots of views and attention. Jot it down.

Next, delve into threads and have a read of these threads.

Now what I would like you to keep a keen eye on is this:

1. What PAIN do they want to get RID of?

2. What Frustrations are they experiencing that needs solving?

3. What end results do they want to achieve in their interest?

4. What Problems do they face that are very Painful for them?

5. What are the current solutions to those problems and why they aren’t delivering?

6. What EXTRA VALUE can you give to that Crowd?

I suggest that you participate in those Forums to get further insight. To go a step further, you might want to solve their problems by providing a viable solution and to build their trust, or maybe even recommending a resource for them that could help them.

Then you would proceed to getting their contact by way of giving something of value, like a FREE report that consists of solutions to their biggest problems in exchange for their email address.

You may also want to direct them back to your website, where you could entice them to reading your content on your site for useful information or to sign up to your list…

SWIPE FILE

So after doing those research and Truly getting a bird’s eyeview of your marketplace, make sure you note them down in a specific file so that you could refer to it over and over. And make sure to add more valuable insights as you discover more distinctions that could help you further along to grow your business.

ONE LAST TIP

Another good way that you could tap into your prospects mind is this: Ask them to leave their FEEDBACK and comments on your website, detailing how the website can be improved, how valuable the content and your solutions are, what further topics that they are interested in and any other improvement feedback will be welcome.

To accelerate this and to also build a community as a by product, offer them an Incentive to leave a useful comment or feedback. I normally use Comment Relish Plugin in my WordPress blogs to deliver a FREEBIE just to say thanks to my readers who had left valuable comments on my website.

Now to take this further, what you could also do is sending out EMAILS asking your subscribers for feedback, plus incentivising them to do so.

Then I would read the feedback received and act upon it to improve on my communication to my readers and customers.

CONCLUSION

So I hope that you really have derived some great value from the content that has just been shared and feel free to share this post with your friends that might benefit from it. And put them to good use, as I know personally that although this technique will take you some time to action on the front end, the dividends and rewards will be well worth it, as you would gain tremendous advantage over your competitors.

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