So who are you helping in your business? Is it yourself, or your customer?

Who commands the first priority in your business? Is it you , the business or your customers?

You see, although for most of us, although the reason that we had setup a business is to create a sustainable or comfortable living for our family which in essence is a good intention, sometimes the urge to succeed overwhelms us..

And what happens next, especially in the internet marketing world is that we become so obsessed with making the sale, pitching it right, selling to as many people as possible through our affiliate link, that we neglect the fundamentals, the core that makes up the business…

What is the core, you might ask?

Well it is simple. It is to GIVE. Being a Giver. Being a person who commits to Giving Value Upfront, without expecting anything in Return.

The Principle is to HELP Others to Get or achieve what they want…

BUT unfortunately we lose focus of that…

Think about it: is your sales funnel and autoresponder sequence designed to help your customers and subscribers derive the most value and benefit out of you OR is it geared towards making the most sales, even if your customers do not need it?

Would you sacrifice the core, and recommend a high paying product that you know does not benefit your customers, simply because it is going to be launched and the epc is great?

In the long run, you don’t want to sacrifice long term goodwill and profits for short term dollars would you?

If you were following that path, of unceasingly promoting product after product for selfish reasons… Maybe its time to sit down and reevaluate your long term strategy, the core of your business, maybe to even change the perception of your customers towards your service…

Maybe its time to shift the FOCUS towards the customers instead of yourself..

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It also shows you how I set up my backlinking process to target subpages, main pages and the homepages, as a variety of linking locations would not raise suspicion of your site being a spammer site etc…

So check this process map out, comment below and tell me what you think…

DEEP LINKING PROCESS MAP

Click HERE to Download

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They are the same process maps that I have on my files, that I refer to as a step by step process, a compilation of different tactics, employed together to create a whole process. And usually each of these processes are a subcategory of my net marketing strategy, as there are many components that drives a business.

So in this post I’d like to present you with the BLOG LAUNCH PROCESS MAP, one which I have used to create some good blogs on a few of my health related blogs. These takes time to implement, lots of HARD WORK (not gonna deny it) but its satisfying to see it finally benefiting the marketplace while you’re also generating some profit from it.

So be sure to download it, understand it and adapt it to your business use, as I’m sure it will come in handy…

BLOG LAUNCH PROCESS MAP

Click HERE to Download

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PASSIONATE EXCELLENCE!

So I began to ponder deeper into the meaning of this phrase and thought of how it has helped me create this blog and its contents rather quickly despite having multiple projects going on at the same time…

So let me explain this concept using this illustration…

Let’s begin with your motives to start your business from the ground up.. Is it for money? Do you want INSTANT success and quick fixes? Have you tried to find, high and low for the magic bullet to success without you having to do much work, if any at all? The secret system that all guru’s HAVE that is being kept in the secret society and not let a word to other fellow common marketers?

Well, I have. And I know that following this trail can be painful. Maybe you’re stuck in a rut, a bad job, a hole where you’re miserable and you just want to find instant success and money via a different channel- ONLINE, where everyone is making it…

So what I’m trying to elude to you here are two things, or Mindsets that you may have that’s preventing you from succeeding:

1. Being IMPATIENT- wanting an instant fix to SUCCESS and MONEY right away without much effort

2. WRONG FOCUS- Focus on $ dollars instead of providing real value, insights and solutions to your potential customers.

I will explain why this mindset/strategy is erroneous, based on my experience..

# 1: THERE IS NO REAL PASSION

Yes and it shows. Your leads, and potential customers can smell the dead rat, you’re in for the money, not for them. The results are that you may hire a bunch of writers to write articles just for ranking /SEO purposes, and also to sell to them without conscience, or just being too plain biased. What is your objective? Perhaps MONEY… but the bottomline is that there is no real passion for doing what you do. And you may take shortcuts, compromise on quality, and focusing on how to trap more people into your sales funnel..

You may want your website to run on autopilot all the time without any care for it… again it shows.

#2: BEING TOO CALCULATIVE IN YOUR TIME INVESTMENT

I’ll explain. When you’re just wanting shortcuts, magic bullets and have no real passion for your business or niche, rather just view it as potential money machine, you will be very stingy with your time investment in this. Say for example, if it takes you 50 minutes to create a decent blog post, you may just time yourself, and move on because you are not too passionate about it, you just want to get by, hence there may be no proofreading, no deep research undertaken before you produce your information piece, and probably have no real satisfaction or pride in doing this job… It’s about your return on investment.

I’ve heard John Chow say that, even if his blog doesn’t produce him any money, he will still continue blogging, as that is his real passion. Can you say the same for yours too? Or will you hit the quit button when the going gets tough and you’re not achieving the financial goals that you have set for yourself?

ON THE FLIP SIDE-  PASSIONATE EXCELLENCE

I urge you to take a step back and reassess. Imagine if you are involved in a niche that you’re passionate about. Let’s say it is in the weight loss niche.

To begin with, you are NOT getting paid by anyone to do anything nor are you making any sales. It’s just you and your computer and your burning passion about the topic. Wouldn’t you research the BEST Strategies to Lose weight? Wouldn’t you know the deepest needs, fears and desires of someone who’s desperate to lose weight? Wouldn’t you be able to write from your experiences, from the amount of stuff that you read, producing great content that is so valuable as a result of your deep passion for your niche?

When you decide to create your info product- wouldn’t it occur to you that you would want your products reach as many people as possible so that it’s tangible impact of helping the most people lose weight as possible be realized? Would you not spend hours upon hours tweaking your product, website and content so that you deliver great stuff to your customers? And wouldn’t your PASSIONATE EXCELLENCE show?

Now when that happens- expect many to catch on to your FIRE and enthusiasm for your niche- and through your sheer passion and strive for excellence, you will gain much authority, trust and respect in your market, more than you thought possible…

The bottom line is this: Choose a topic/niche/market that you have a passion for and knowledge about, as this would dramatically reduce your learning curve and fast track your way to success considerably, play on your strengths. Put money in its rightful place, BELOW the Priority of being the best problem solver in your market. Your customers will thank you for it.

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In addition to that , in this post I would like to focus on 5 factors that motivates a purchase. These factors when used synergistically will definitely increase your conversions many fold, and you’d find that your marketing efforts will become a lot more effective without any extra work on your part.

OFFER BONUSES- Bonuses tips the Value to Price Proposition TO YOUR FAVOR. Psychologically, it makes your prospects feel that they are receiving so much in return for the amount that they had spent with you.

Bonuses that are unique to you and that fills the gaping hole in the product that you are recommending are the bonuses that you ought to offer.

Also, make sure the perceived value of your bonuses outperforms others’ bonuses in your market to gain a competitive edge.

SCARCITY- When the product that you’re recommending is scarce, there is a fear of missing out. Psychologically, your prospects would feel that they would have to take action quickly before the offer sells out or before the valuable bonuses runs out.

URGENCY AND DEADLINES- Urgency and deadlines operate in tandem with scarcity, and generates a fear of missing out, the pain or not having a product that can change their lives because they were too slow to grab it.

Psychologically, your prospects will feel rushed off their feet to purchase your unbelievable offer that is going to be taken down very soon.

SOCIAL PROOF- The general population needs social proof. People are skeptical by nature. They prefer other people to validate what they are about to purchase. Psychologically, your prospects will feel that the offer is a much less risky one when there is proof of its success and results with other people and with the author themselves.

The more testimonials that you present, the better conversions you can achieve.

GUARANTEE- This can be a very important tipping point as this effectively reverses the risk from your customer to you. Customers love no risk offers as they are able to try it for themselves, just to evaluate whether it works or not. Plus with a guarantee, psychologically your prospects will feel that since you are BOLD enough to guarantee your product, then it should be good.

CONCLUSION

To summarise, I would urge you to start adding these 5 factors, along with the consultative recommendation strategy into your marketing efforts, and to use it ethically and only if it truly will benefit and provide value to your customers. With these powerful strategies in place, you will find that you call to action will be much more tempting and harder to refuse than previously, and it could seriously bump up your profits. So take action today, and add these into your sales funnel, you won’t regret it…

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And if the content is valuable, how much value can you tag on it, and how would you determine the true value of your product offerings?

In this blog post I’m going to discuss what constitutes valuable content, and how we can determine the value of our content. And in the second part of this post, I will address the matter of how you can start creating valuable content today to be used in your business to greatly increase your business equity.

HOW TO DETERMINE THE VALUE OF YOUR CONTENT:

1. Uniqueness/Scarcity: How readily available is your content? Is it rehashed or is it unique? Does the content have your brand stamped on it, and thus bringing a higher perceived value or is it largely PLR content that has been slightly modified?

2. Exclusivity: How exclusive is your content? Who would be able to access it? Is it only to a select few of your coaching client because it is a highly privileged information? Or is it FREE content that you have distributed to the masses?

3. Depth of research: How much research and work have you done to uncover the information that is being presented in your content? The more work involved the higher the value should be. Plus you should inform potential buyers of the hard work and resources that has been invested to produce the product/content.

4. Potential Benefits from Consumption: So what are the potential benefits of the product in terms of how much value it can bring your customers? If by buying your content/product your customer would save $5000 off the bat, wouldn’t you conclude that the value of your product is at least half of that? How much would losing 10 pounds in 2 weeks mean to your customer, and how much would they save as compared to paying for conventional diet programs that achieves inferior results? Do the math.

5.Completeness: How complete is the product or content that you’re offering? Is it a full system that your customers could use to achieve results right away? Complete systems/blueprints demand higher price and value.

6. Ease of implementation: How easily can your content be utilized to achieve the desired result? Can they save lots of time, energy and resources by using your products as opposed to your competitors? Is it solid, easily actionable content or one that is full of fluff and useless information?

7. Competition offering: This is a very important one- How much does your competitor charge for a comparable product offering? Always aim to do better than your competition by stacking up more value or having a lower price.

8. Perceived value: Does your content and its packaging look professional? Does it lend itself to a very high perceived value? Does it look like the price that you’re charging for, under priced or overpriced?

9. Timelessness: Is the product a timeless one, and evergreen content that could stand the test of time, not just a fad? Timeless content are usually more valuable.

The combination of all these factors will ultimately lead you to a ballpark figure for the value of your content. However, I strongly believe that you have to use the products that are selling in the marketplace as a yardstick on the actual value that you can price your product, so that there be no nasty surprises, and also use the feedback from your customers to determine the value.

HOW YOU CAN CREATE VALUABLE CONTENT TODAY:

1. Create a proven workable system for overcoming a BIG PROBLEM in your niche: As discussed previously, systems sell really well, especially proven workable systems. Think of how you could Professionally PACKAGE your content into a Easy to Follow and Effective System so that you could get more attention from your marketplace and also sell your content/products for a much higher price.

2. Create Proven solutions to solve a PAIN in your marketplace faster, better or cheaper than your competitors: So if you could come up with solutions that is SUPERIOR to your competition by means of being faster, cheaper, more effective etc, you have a competitive edge, and your products will be more valuable.

3. Have a unique angle that brings extra value in your marketplace: By standing out from the crowd and giving out your own perspective that is fresh, relevant and effective you could carve out a spot for yourself and gain some preeminence in your marketplace. As a result your content will be unique, more valuable and you will have lesser direct competition.

4. Compile a valuable resource of great materials or references for your marketplace (convenience): This is based on convenience as you are taking the time to gather all the valuable, but possibly free resources and compiling them into a guide. Could be a very valuable product if your information was hard to gather in the first place.

5. Stack your products with valuable bonuses and content that is better than your competition and charge equal or less: To do this you are essentially offering more value for lesser price than your competitors. This works well when you’re able to turn the perceived value of your products in your favor.

CONCLUSION

So in this post, hopefully I have given you more clarity on how you are able to judge the value of your content and products and subsequently how to produce valuable content fast. It is my hope that you would take some of these lessons and apply them to your product and content business, in order to consistently produce very valuable products for your customers and to profit hugely from it at the same time. I would appreciate it if you would leave a comment here on your thoughts on this matter and share it with other fellow readers in this blog.

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In this blog post we are going to talk about how we could use forums as a great research tool for our target market, and how to use forum marketing to sell to our target market. . This is a very cool lead generating tactic that you can employ. If done properly, this can yield a very significant and very targeted pool of leads for your business. Ones that you could help and sell to again and again, as long as they have an ongoing need for your products and solutions.

Reasons why they are laser targeted? Well its simple, because people who are desperate for solutions and have a very keen interest on particular subject matters hang out at the associated forums, to ask questions, to seek solutions and to find like minded people that share their interest or concerns.

This is my favorite method of research when I’m starting a new niche project, and normally I will still hang in the crowd, just to get the pulse of their conversations and to know my target market better.

Go to Google and type  “Your Niche + Forums”. For example, Golf + Forums.

Then you will find on the search results many different forums for your niche. Now if there isn’t a forum for your niche then it could a warning sign for you, because when people are interested in the topics, they usually have many conversations about it and this usually takes place in forums.

Anyway, when you’re in the forums, just have a look at the general way that these popular forums are setup. Notice their general categories and topics. See what generates lots of views and attention. Jot it down.

Next, delve into threads and have a read of these threads.

Now what I would like you to keep a keen eye on is this:

1. What PAIN do they want to get RID of?

2. What Frustrations are they experiencing that need solving?

3. What end results do they want to achieve in their interest?

4. What Problems do they face that are very Painful for them?

5. What are the current solutions to those problems and why they aren’t delivering?

6. What EXTRA VALUE can you give to that Crowd?

I suggest that you participate in those Forums to get further insight. To go a step further, you might want to solve their problems by providing a viable solution and to build their trust, or maybe even recommending a resource for them that could help them.

It’s important to notice the emotions and sensations that your market would want to feel. I can’t stress this enough as this would generate enough emotional power to motivate your prospects into action, whether it is to purchase your product or sign up as your subscriber.

So if you can demonstrate that your offerings could potentially end the very pain that is torturing them, or remove the anxiety and fear that they so desperately want to overcome, then you’re on your way to a great marketing future, no matter your niche or market.

So in any case, I would direct these traffic back to my website or squeeze page where I can built a more solid relationship with the leads and get them on my email marketing campaigns, first to gain value from the information that I freely give, then I could profit from recommending relevant products to them.

A few helpful hints to add here to increase the chances of your success with forum marketing:

1. Have a signature ready that really encourages clicks to redirect your leads to your website, squeeze page or product review site.

2. Make your signature emotionally appealing in order to get the clicks

3. Be very helpful in your interactions with forum members

4. Find out what problems forum members are facing, what emotions they are seeking for and the types of solutions they are looking for and give it to them.

5. Start meaningful threads, that will generate attention or is the hot topic at the moment, and set out to give your best solutions on the thread.

6.Build trust and reputation in the forum, so that you are the go to person for specific needs or topics.

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So my objective in this post is to examine how we can build momentum in our businesses and feed it with enough fuel so that our end result would be a profitable, valuable, automated business that largely runs without our input.

There are few ways that you can really give your new venture the Kickstart it needs and the thrust in order for it to gain momentum and grow. What I find is that you need a few key ingredients and you have to stick with a few essential actions until the momentum and inertia of the business takes over.

START WITH THE PURPOSE or the REASON WHY

This is vital in your new business venture. Let me just begin with the WHY.   The why of your venture is so critical in setting the tone, direction of your business and gives you clarity on what to focus on.

So ask yourself, why are you starting this new venture? What is the underlying purpose of its existence? What value does it generate? What are the reasons behind its inception?

SO if you are starting a business that is an affiliate for products related to weight loss, then you should really zero in on the PURPOSE of the business. An example would be to say: The reason that we built this website is to help Mothers that has just given birth to lose their pregnancy weight within 14 days, using our proven 7 step system that we has helped hundreds of our customers. The reason we are so passionate about this is because our team here are full of  mothers who had troubles losing weight after giving birth, and have found a system that really works, so its our obligation to share it to others who have the same weight issues as us.

See what this does to the credibility of the business? It gives instant trust and credibility and helps the business gain instant momentum.

MAP OUT THE STRATEGY OF THE BUSINESS

So to gain even more momentum, start by determining the value proposition and the method of value delivery of your company.

Using the previous weight loss example, you could differentiate your value proposition from the competition by stating that you may have the best weight loss system out there that delivers on its promise in record time, proven over and over again (provided that its true!) So when you have a unique USP, make sure that its being bolded, highlighted and shouted from the rooftops for all to know…

Then the method of delivery should be made known to the consumers (make it exciting). So perhaps you could say that we could assist them in their weight loss by your ebook, video courses, webinars, one on one coaching and other value delivery systems that could bring tangible value to your customers. It also pays to learn of the best and most effective delivery methods for your target market or niche.

MOVE ON TO SPEED VALUE CREATION

In my other post, I have discussed the speed strategy. So use that in your business to make lots of valuable content, products and services that will cater for your target market, with great speed. Have a read of the post about the speed strategy HERE.

GENERATE BUZZ AND AWARENESS ABOUT YOUR WEBSITE AND PRODUCTS

In quick time, you would need to use the tactics that you’ve learnt in the past to generate huge interest back to your products or services. SO for that you would move on to having affiliates to promote your products and services so that you could get many to do the promotion work for yourself. If you use sites such as Clickbank or PayDotCom, you would find that on that marketplace, there will be willing affiliates that are keen to promote your product.  Quick tip though, to attract high caliber affiliates you would need to create a great converting salespage, have a valuable product that brings real value to your customers, and good affiliate support.

You could also incentivise some heavy hitters in your niche with super high commissions and offer them 2 tier commissions to recruit other JV partners or affiliate to promote your products.

CONCLUSION

In this post I have just quickly gone through some steps you could use today to bring more momentum to your business. No doubt in the future I will write some more detailed posts on how I do these things step by step, but I hope that this brief overview will give you a jump start towards building the momentum your business needs to take off.

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Specifically, content on websites that are junk and of no value to their visitors and designed to trick their visitors into action, such as buying junk products through their affiliate links and purchasing junk products that do not deliver great value, but at the same time pays great per lead or per sale to the website owners.

Well, people can do whatever they like, but I believe that there is a better way of doing things, ways that can foster trust and loyalty to your customer base and to your visitors. One that can generate return visits back to your websites, with customers hungry for more. One that will deliver genuine value and content that can change the lives of the visitors and customers for the better.

I believe in doing things in such a way that will build goodwill in my businesses and websites. One that can help others find a better way of doing things, make their lives easier and less painful, makes their frustrations go away and make their goals and dreams all the more closer.

Does it cost me a lot more time to do that instead of the first way? Maybe so, maybe I would need to spend more time researching, organizing my content and understanding my market a little bit more.

Is it worth it? Absolutely. For starters, my conscience is clear and I can sleep better at night.

Secondly, by doing this I would build a list of customers that trusts my recommendations and advice, and they will be loyal.

Third, I may create some raving fans that genuinely would like my business, products and services to succeed and would do their part in spreading the word- hence activating the powerful Word of Mouth Marketing Mechanism and the viral marketing components that are so hard to generate nowadays.

Fourthly, I would be able to sell to them over and over again, and by that I mean activating the backend profit mechanism in my business. By first establishing authority and trust, and let it escalate over time, my customers are more likely to purchase higher ticket items than the average customers that are out there. And this has serious profit generating capabilities.

To recap:

1. Build websites that first of all generates trust and conveys authority in your marketplace

2. Don’t write junk content and don’t recommend junk products- this is sacrificing short term gain for long term wealth

3. Focus on building a business that delivers real tangible life changing value to your customers and marketplace

4. Take the time to know your customers

5. Take time to nurture customers to become loyal to you and then to becoming raving fans that will gladly spread the word on your business.

I hope that in this short article I have demonstrated my views on creating websites and building profitable businesses that is a sustainable and profitable model. Use these concepts to your advantage today and do share the insights and successes that you have encountered while trying to build your own successful websites.

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What is the Speed Strategy Really? Well it is as the name says it is, a strategy based on speed, more accurately your speed in producing the goods of value to your customers and leads.

Now I know it is easier said than done, but I do think that this strategy, with some training, planning and discipline, can really be utilized daily to great effect, and it can really boost your productivity and value creation process many times over.

What are the barriers to The Speed Strategy? Well, as I said before this strategy requires some training and discipline, and you will have to build some “muscles” to execute it consistently.

Based on my experience, many people can’t execute it because they are too perfectionist. They want everything to be perfect before it goes live to their customers and prospects. While in some quarters perfectionism has its value, but in my opinion things don’t have to be perfect before it gets out or else it will really take a long time.

Let me give you an example, let’s just say that you are writing an ebook of 30 pages to sell to your list. If you want the ebook to be perfect, you could:

- proof read it 10 times and still be able to make changes to improve upon it

-add more chapters and illustrations to prove your point better (who knows how long?)

-find better images to make it look more professional (could take 10 hours more)

Well in each turn you are spending so much time before your ebook gets launched. It means that it will take you so much more lag time before you are able to see any return on your time and energy investment. Is that sensible? Not to me…

INSTEAD…..

How about spending that time writing a decent ebook that gives GREAT VALUE to your customers, make it simple, free of spelling error and one that although is not perfect, but it definitely exceeds the value that your customers are paying you for. Maybe then you could save yourself weeks of time and energy, in order to invest in other activities that demands your attention?

DON’T COMPROMISE VALUE AND QUALITY WHILST KEEPING YOUR SPEED

However, there is a caveat, you must not lose the quality and value of the content that you are providing. And its entirely possible to ramp up the speed while still delivering high quality products and services to your customers… Some suggestions:

* Use more EFFICIENT WAYS of doing things (example learning to type faster, be more proficient in certain programs)

*If you’re creating content, how about PLANNING well and maybe create videos instead of ebooks?

*KNOW AREAS OF YOUR PRODUCTS THAT HAS TO BE PERFECT- only certain things that come to mind, for example spelling, links to website, core information and basic stuff that has to be right to look professional in the eyes of your customers

*Keep a To do List/Checklist and a Productivity File on hand, to measure and track your progress consistently and to note the speed of execution

*Reward you and your team for every milestone achieved – Keeps the MOTIVATION level high

*FOCUS ON THE “MEAT” OF THE PRODUCT- This has to be of High value. For example a high value report that delivers super valuable content, but has formatting issues and a few typos will definitely be preferred over a flash looking report with all the bells and whistles but is full of junk rehashed content, filled with fluff.

*Mindset: Its better to create 20 pieces of valuable content rather than 2 pieces of valuable and perfect looking/feeling content.

SPEED the Key to Dominating your Competition

Well I hope this post has illustrated that you can far exceed what your market expects and what your competition can deliver by becoming super fast in your product creation and value delivering cycle. Using this strategy, I have confidence that you will be able to achieve much and have a lot of great products and services in the market (that may have some flaws as its not perfect, but ones that you can tweak with customer feedback!) while your competitions are struggling in their secret laboratories concocting the most perfect product that takes oodles of time to launch.

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