5 Factors that Motivates a Purchase (Get Your Leads Over the Edge and Buy)

When I’m recommending offers to my leads or customers, I usually go down the road of consultative recommendation. This strategy can be found through this link here, and is definitely a powerful tool in my marketing arsenal as it puts me as an authority in the niche, and it lends trust from my leads or customers, which makes them much more receptive of my advice and recommendations. Be careful though not to abuse this position of power because if you do, you will find that there may be a lot of refunds and your leads/customers would not trust you nor buy from you in the future.

In addition to that , in this post I would like to focus on 5 factors that motivates a purchase. These factors when used synergistically will definitely increase your conversions many fold, and you’d find that your marketing efforts will become a lot more effective without any extra work on your part.

OFFER BONUSES- Bonuses tips the Value to Price Proposition TO YOUR FAVOR. Psychologically, it makes your prospects feel that they are receiving so much in return for the amount that they had spent with you.

Bonuses that are unique to you and that fills the gaping hole in the product that you are recommending are the bonuses that you ought to offer.

Also, make sure the perceived value of your bonuses outperforms others’ bonuses in your market to gain a competitive edge.

SCARCITY- When the product that you’re recommending is scarce, there is a fear of missing out. Psychologically, your prospects would feel that they would have to take action quickly before the offer sells out or before the valuable bonuses runs out.

URGENCY AND DEADLINES- Urgency and deadlines operate in tandem with scarcity, and generates a fear of missing out, the pain or not having a product that can change their lives because they were too slow to grab it.

Psychologically, your prospects will feel rushed off their feet to purchase your unbelievable offer that is going to be taken down very soon.

SOCIAL PROOF- The general population needs social proof. People are skeptical by nature. They prefer other people to validate what they are about to purchase. Psychologically, your prospects will feel that the offer is a much less risky one when there is proof of its success and results with other people and with the author themselves.

The more testimonials that you present, the better conversions you can achieve.

GUARANTEE- This can be a very important tipping point as this effectively reverses the risk from your customer to you. Customers love no risk offers as they are able to try it for themselves, just to evaluate whether it works or not. Plus with a guarantee, psychologically your prospects will feel that since you are BOLD enough to guarantee your product, then it should be good.

CONCLUSION

To summarise, I would urge you to start adding these 5 factors, along with the consultative recommendation strategy into your marketing efforts, and to use it ethically and only if it truly will benefit and provide value to your customers. With these powerful strategies in place, you will find that you call to action will be much more tempting and harder to refuse than previously, and it could seriously bump up your profits. So take action today, and add these into your sales funnel, you won’t regret it…

Subscribe to my newsletter, where I share cool strategies, tactics for Your Net Marketing Success and you'll also receive the 43 Page NetMarketingStrategy Manifesto where I share 7 Powerful Strategies You Can Use to Succeed in Your Internet Business Today..